1. Introduction

This Privacy Policy explains how Dipacking collects, uses, stores, and protects users’ personal data when they use our website, application, or services.

By using dipacking.com, app.dipacking.com, or any service related to Dipacking, you accept the practices described in this policy.

Dipacking is a digital platform that enables brands to create connected product pages accessible via QR code, with features such as product information, traceability, marketing content, analytics, and the product AI assistant.

2. Data controller

The controller responsible for processing personal data is:

Dipacking by WECREA
Website: https://wecreaa.com
Email : contact@dipacking.com

3. Data we collect

We may collect different categories of data depending on how you use Dipacking.

3.1. Account data

• First name, last name, or company name.

• Email address.

• Encrypted password or secure login information.

• Selected plan, account status, and subscription information.

3.2. Product data

• Product name, brand, category, and description.

• Images, videos, documents, certifications, or files added by the user.

• Traceability information, origin, composition, ingredients, allergens, or other product information.

• Marketing content, storytelling, recipes, customer reviews, and external links.

3.3. Usage and analytics data

• Number of scans or product page views.

• Date and time of visits.

• Country or approximate location.

• Device type, browser, operating system, and language used.

• Interactions with product pages and available features.

3.4. Approximate location via IP address

When a visitor views a Dipacking product page, their IP address may be temporarily sent to the third-party service ipwho.is to determine an approximate geographic location, particularly the country associated with the visit.

The IP address is neither recorded nor stored in Dipacking’s database. Only approximate location information required for analytics may be recorded. The ipwho.is service processes the data sent to it in accordance with its own privacy policy.

3.5. AI assistant data

When the AI assistant is used, we may collect the questions asked, the responses generated, the language used, the product concerned, and the information needed for the service to function properly.

This data may be used to provide the response, improve the user experience, manage usage quotas, and ensure platform security.

4. Why we use your data

The data collected is used for the following purposes:

• Create and manage your user account.

• Enable the creation, editing, and publication of digital product pages.

• Display product pages accessible via QR code or web link.

• Provide analytics on scans, visits, and interactions.

• Enable the product AI assistant to function.

• Manage subscriptions, limits, quotas, and available features.

• Improve security and prevent abuse, fraud, or unauthorized use.

• Respond to requests sent by email, form, or customer support.

• Improve the platform, its performance, and its features.

5. Legal basis for processing

Depending on the circumstances, data processing may be based on the performance of the requested service, Dipacking’s legitimate interests, compliance with a legal obligation, or the user’s consent when required.

For example, certain data is required to create an account, publish a product page, provide analytics, or enable use of the AI assistant.

6. Cookies and similar technologies

Dipacking may use cookies or similar technologies to ensure the website functions properly, secure account access, remember certain preferences, and measure use of the platform.

Some cookies are required for the service to function. Others may be used for analytics, website improvement, or marketing, depending on the tools enabled.

The user can configure their browser to block or delete cookies. However, some features may not function properly if required cookies are disabled.

7. Data sharing

Dipacking does not sell users’ personal data.

Certain data may be shared with technical service providers only when this is necessary for the service to function, for example:

• Website and application hosting.

• Database and file storage.

• Email or customer support services.

• Payment services, if online payment is offered.

• Analytics services.

• IP geolocation service ipwho.is, used to determine the approximate location of product page views.

• Artificial intelligence services required for the AI assistant to function.

These providers are authorized to process data only to provide the services required by Dipacking.

8. Public product pages

Product pages created with Dipacking may be public and accessible to anyone who has the link or scans the corresponding QR code.

The user is responsible for the information, images, documents, links, and content they publish on their product pages.

Users are advised not to publish sensitive or confidential personal data on a public product page.

9. Data retention

Personal data is stored only for as long as necessary to provide the service, manage the account, comply with legal obligations, or resolve potential disputes.

Account data may be retained for as long as the user account is active. Certain data may be retained after account deletion when necessary for legal, accounting, security, or abuse-prevention purposes.

10. Data security

Dipacking implements reasonable measures to protect personal data against unauthorized access, loss, alteration, disclosure, or destruction.

However, no computer system can guarantee absolute security. The user must also protect their login credentials and use a secure password.

11. International data transfers

Some technical service providers used by Dipacking may be located in other countries. In this case, data may be transferred or processed outside the user’s country of residence.

Dipacking endeavors to use service providers that implement appropriate security measures to protect the data processed.

12. User rights

Under applicable regulations, users may have rights regarding their personal data, including:

• The right to access their personal data.

• The right to rectify inaccurate or incomplete data.

• The right to delete data, where applicable.

• The right to object to certain processing activities.

• The right to restrict processing.

• The right to withdraw consent when processing is based on consent.

To exercise these rights, users may contact us at the following address: contact@dipacking.com

13. Account deletion

Users may request deletion of their account by contacting us by email. Once the request has been approved, Dipacking will delete or deactivate the data associated with the account, except where its retention is necessary for legal, security, or evidentiary purposes.

Account deletion may result in product pages being deactivated and loss of access to analytics, files, and related features.

14. Product page visitor data

When a visitor scans a QR code or views a product page created with Dipacking, certain technical data may be collected to provide analytics to the product owner.

This data may include the date of the visit, device type, browser, language, approximate country, and interactions with the page.

To determine the approximate country or location, the visitor’s IP address is temporarily sent to the third-party service ipwho.is. Dipacking does not store this IP address in its database. However, the ipwho.is provider may process the information received in accordance with its own terms and its own privacy policy.

These analytics are used to measure product page performance and improve the digital experience associated with packaging.

15. Our users’ customer data

Dipacking users may publish their own content, collect customer reviews, or add links to their own forms, websites, or external tools.

In this case, the user remains responsible for the personal data they collect or process through their own content, links, or external tools.

16. Links to external websites

Dipacking pages may contain links to third-party websites, social networks, videos, online stores, or other external platforms.

Dipacking is not responsible for the privacy practices, content, or security of these external websites. We recommend that users review the privacy policies of these third-party services.

17. Protection of minors

Dipacking is primarily intended for professionals, brands, and businesses. Our services are not intended to knowingly collect personal data from minors.

If you believe that a minor has sent us personal data without appropriate authorization, you may contact us to request deletion of the relevant information.

18. Changes to this policy

Dipacking may amend this Privacy Policy at any time to adapt it to service developments and technical, regulatory, or operational changes.

The date of the latest update will be shown at the top of this page. We recommend that users review this policy regularly.

19. Contact

For any questions about this Privacy Policy or the use of your data, you may contact us at: contact@dipacking.com